More women are starting to participate in the workforce. According to surveys, the LFPR or Labor Force Participation Rate of women is at 60.4% compared to 54.3% ten years ago. But because of the responsibilities of being a mother, many women are forced to stay at home and abandon their dreams of becoming a high-ranking corporate officer after they give birth. Despite this dilemma, mothers are still passionate about their careers and being a mom. If you want to engage in a Home-based business, you can find a lot of flexible work you can do without sacrificing your family. Listed are some interesting home-based business opportunity that you can explore to start a career as a mother and an entrepreneur.

Digital marketing

Digital marketing is a term used when describing internet services like SEO, social media marketing, content writing, product listing, etc. Implementing, developing and managing campaigns will need creative thinking as well as an understanding of your client’s target market. If you are fond of talking to people or making original contents that can attract the attention of audiences, digital marketing might be the perfect business opportunity for you. If you are a mom who is computer literate, internet-savvy and a people person, that will be an added benefit. Engaging potential customers using social media, creating contents and being active on the internet is an essential part of this job. You should know that to maintain a good online presence, it will take a lot of effort and your time, but if done right, it will be gratifying, especially if you see your customer’s happy responses. Doing social media marketing and promoting products is one of the most enjoyable jobs for stay-at-home moms because it can offer them more time to take care of their family at the same time, the payoff is quite high.

SEO or content writing

SEO or Search Engine Optimization is one of the most critical aspects of digital marketing. It is all about increasing the traffic or visitor of a website by improving its ranking in search engines like Google, Bing or Yahoo. It is accomplished using remarkable content writing that will benefit both your site and its potential viewers. Webs research is done to find the best keywords available that can connect your content to a niche. Some tools can help you optimize the content of your sites like Google Keyword Planner and Google Ads. Another essential part of SEO marketing is a good title that uses photo caption, Meta tags, links, Meta description and keyword phrases. You can find quality online courses that teach basic SEO and guide you in your journey.

You can develop content writing skills while working SEO. You need to balance the technical aspect of writing and the articulation of a reader-friendly manner. If you like to write, you can go the blogging, product reviews and guest posting route. All you need is a computer, a few hours and dedication to do the tasks.

Virtual Assistant

Some businesses and executives don’t have time to manage their task in human resources, operations and marketing and hiring a personal assistant working for them in their office is sometimes expensive. Their option is to hire a virtual assistant or home-based assistant. Remote workers or virtual assistants are persons who provide services from a remote location. This job became popular with the development of the Internet, which makes sharing documents and working from a remote location a reality.

A virtual assistant will do all the tasks including email management, taking calls, managing reminders, set up meetings, web research, maintain social media accounts, book travel itinerary, or respond to the client’s customers. Some VAs specializes in specific tasks like public relations, sales and marketing, graphics and web design, website management, etc. In short, they will do whatever their clients want them to do.

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Baking or food catering

If you have the cooking or baking skills and you are looking for extra income, why not use those skills in use? Food business can be profitable if you start to make sumptuous and homely foods. Start by sending leaflets and sample food to your neighbors, accepting birthday, business events or corporate functions. You can also explore other markets such as vegetarian food, kosher and vegan. Baking pastries are also another option if you don’t want to engage in food catering. It is less stressful and even lucrative.