Not sure why video marketing is so important? Don’t worry, we have the answers that you’re looking for. Read on to find out everything that you need to know!

People now watch more than one billion hours of YouTube videos per day.

Many of these videos are made and promoted by companies for marketing. If you have yet to embrace video marketing, you need to start today.

Not sure why is video marketing so important? Check out the below blog post to discover everything you need to know about why you need to use video marketing.

Let’s get started!

  1. Videos Bolster Your Revenues

At the end of the day, you need to be able to justify your marketing investments with greater revenues.

Video marketing clearly achieves this. Surveys show that up to 64% of viewers of branded videos make a purchase.

This shows that putting branded videos on your website could significantly improve the number of people who are converted into customers.

You’ll find that you have more money when you check your business finances at the end of the month with

  1. Improve Your Ranking on Google

If you want to reach an even bigger audience, you need to be able to improve your ranking on search engines. More than 71% of web traffic comes from Google’s first page.

How do you get to the top? There are a bunch of different SEO tactics to achieve this. And yet, you should also use video marketing to rise up the rankings.

You are more than 53 times more likely to feature on Google’s first page if you have a video featured on your webpage.

  1. Establishes Trust With Your Customers

It’s crucial to build trust with your audience. You cannot be sure that they’re going to continue to buy your products if you don’t reach out in new ways.

Customers may not want to buy your products because they’re confused about what you’re selling. Videos can help!

Over 97 percent of businesses that use video marketing say that this has improved customer understanding of their products.

  1. Appeal to Smartphone Users

Now that over 80% of Americans use a smartphone, you need to seriously think about how to market these people.

Up to 78% of video content viewed is on a smartphone. You need to make sure your videos are mobile-friendly.

As more and more people spend time on their smartphones, watching videos on the go has become increasingly common.

  1. Encourage Engagement on Social Media

Video marketing is also an excellent way to engage users through social media. When you make a video, you can promote it across your social media networks.

This should also encourage your audience to engage with you. They may even share your videos with their friends.

This allows you to further expand your reach. Just make sure you’re producing short and simple videos that are social media-friendly.

Why Is Video Marketing so Important?

Now you know the answer to – why is video marketing so important? There are simply so many reasons for the growth in video marketing.

Do you want more business and marketing advice? Check out our blog for much more!