According to a recent study conducted by Kearney, over 70% of Gen Zers still rely on in-store shopping to find new products. So if you thought in-person shopping was a thing of the past, think again.
Young adults are looking for personal and authentic in-person experiences. As it would happen, custom displays are uniquely designed for this purpose.
It’s time for your business to get creative and harness the power of in-person connection. Read on to learn about the benefits of custom displays and how they can take your company to the next level.
1. Put Your Brand Out There
If you’re starting up or consumers don’t know who you are, then you’ll need to come out of your shell. Some custom display ideas may include using specific materials, colors, and setups to give your brand personality.
It helps to strategize a plan for your display, so you can give a smart first impression.
2. Solidify Your Presence
People are used to ignoring online information because they get bombarded by emails and ads every day. To design business ideas that work, you may need to go offline.
That’s where custom displays come in. Physical marketing provides a nice complement to digital advertising, reinforcing your company’s brand.
Plus, it’s subtle. Instead of getting force-fed an online deal, people see your display and feel like they’ve discovered something on their own. It’s a satisfying situation for everyone.
3. Build Concrete Connections
In a high-tech and socially distanced world, people crave genuine connections more than ever. This is the perfect opportunity for your company to fill the void with an in-person marketing strategy.
Custom displays can improve business for your brand by creating a physical connection between you and your consumers. Because when you show people who you are, they’ll know you better and trust you even more.
4. Make Buying Easier
As the world moves faster and faster, people don’t have time for a barrage of ads. What’s nice about personalized display stands is that they allow customers to get to know your company on their terms.
People can stick around for as long as they want and leave when they like, and you get to market your products to them. It’s a win-win for everyone.
5. Boost Your Sales
People pick brands that they recognize and have complete confidence in. A physical display can provide customers with trial products while inserting your company’s name in their memory. You’re sure to develop a faithful fanbase this way.
And once you do catch people’s attention, word on the street will get around and raise your sales. With all the benefits of custom displays, it’s hard to turn down this strategy when it has such promising returns.
Add a Personal Touch with Custom Displays
It’s easy to get lost in a sea of information and faceless ads, so you need to find ways to stand out from the pack. In the end, customers want to feel like they’re dealing with people, not just impersonal products.
Show your customers you care through custom displays, which add that personal touch that people are bound to fall in love with.
Check out our blog for more top-level business advice, so you can keep your customers coming back for more wholesome experiences.